This Cookie Policy explains how GMO Media Pvt. Ltd. ("GMO Media", "we", "us", "our") uses cookies and similar tracking technologies on makingofincrediblebrands.com. It should be read together with our Privacy Policy and Terms of Use, and is drafted in line with the Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000, and the SPDI Rules, 2011.
1. What Are Cookies?
A cookie is a small text file placed on your device (computer, tablet, or mobile) when you visit a website. Cookies allow the website to recognise your device on subsequent visits, remember your preferences, and understand how the site is used.
Cookies do not, by themselves, personally identify you. However, when combined with other information you provide (for example, through the pitch form), they may become associated with you as a data principal under Indian law.
2. Why We Use Cookies
We use cookies for the following purposes:
- To make the website work correctly and securely (essential functionality).
- To remember choices you have made — such as which region or language you last used.
- To understand how visitors interact with the site so we can improve content, layout, and performance.
- To measure the effectiveness of the show trailers, editorial articles, and case studies embedded on the site.
- To enable embedded media — YouTube trailers, JioHotstar links, and social widgets — to function.
3. Types of Cookies
Broadly, cookies can be classified in the following ways:
3.1 By Duration
- Session cookies — temporary cookies that expire when you close your browser.
- Persistent cookies — remain on your device for a fixed period or until you delete them manually.
3.2 By Origin
- First-party cookies — set by makingofincrediblebrands.com directly.
- Third-party cookies — set by external services embedded on our pages (see Section 5).
3.3 By Purpose
- Strictly Necessary — required for the site to function.
- Preference / Functionality — remember your settings and improve your experience.
- Analytics / Performance — help us understand aggregated usage patterns.
- Marketing / Advertising — used sparingly and only where relevant to measure campaign effectiveness.
4. Cookies We Currently Use
The table below lists the primary cookies set on this website. Cookie names and vendors may change from time to time as the site evolves.
| Category | Purpose | Duration |
|---|---|---|
| Session & Security | Load balancing, session management, CSRF protection. | Session |
| Preferences | Store last-viewed episode, cookie-banner choice, language. | Up to 12 months |
| Analytics | Aggregated visitor counts, page performance, referral sources. | Up to 24 months |
| Embedded Media | YouTube trailer playback, JioHotstar deep-linking, social share widgets. | Varies by provider |
5. Third-Party Cookies
Some cookies on this website are set by third parties whose content or services we embed. These providers set their own cookies, subject to their own privacy and cookie policies. We do not control these cookies. Common third parties include:
- JioHotstar — for episode links, badges, and streaming embeds.
- YouTube (Google LLC) — for trailer and promo playback.
- Instagram & LinkedIn (Meta Platforms, LinkedIn Corp.) — for social share and follow widgets.
- WhatsApp (Meta Platforms) — for the chat/CTA integration where present.
- Analytics providers — such as Google Analytics or similar, for aggregated site metrics.
Please refer to each third party's cookie policy to understand how they process your information. We recommend reviewing your browser settings for granular third-party cookie controls.
6. How Long Cookies Are Stored
Cookies remain on your device for varying periods depending on their purpose. Session cookies are erased when you close your browser. Persistent cookies remain for the duration described in Section 4, or until you delete them via your browser settings. We periodically review the duration of cookies we set to ensure they are no longer than necessary.
7. Your Consent
Under the DPDP Act, 2023 and the Information Technology framework, we obtain your consent for non-essential cookies through a cookie banner presented on your first visit. You may:
- Accept all cookies — enables analytics and embedded media alongside strictly necessary cookies.
- Reject non-essential cookies — only strictly necessary cookies will be set.
- Withdraw or change your consent at any time — via your browser settings or by clearing your cookies and revisiting the site.
Strictly necessary cookies do not require consent as they are essential for the operation of the website.
8. How to Manage or Delete Cookies
You have full control over cookies through your browser. Most browsers allow you to view, delete, block, or receive a notification before a cookie is set. The steps vary by browser:
- Google Chrome: Settings → Privacy and security → Cookies and other site data.
- Safari: Preferences → Privacy → Manage Website Data.
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data.
- Microsoft Edge: Settings → Cookies and site permissions.
- Mobile browsers: Refer to your browser's help documentation.
Please note that if you disable or delete cookies, some features of the website — including embedded video, personalised layout, and preference-saving — may no longer work as intended.
9. Do Not Track Signals
Some browsers offer a "Do Not Track" (DNT) setting. There is no universally agreed standard for interpreting DNT signals under Indian law. We currently do not respond to DNT signals; however, you can control cookies through the methods described in Section 8.
10. Similar Tracking Technologies
In addition to cookies, we may use similar technologies for the same purposes:
- Web beacons / pixels — small graphic images that help us understand how visitors interact with our email or web content.
- Local storage & session storage — browser storage used to remember your preferences without sending data to the server.
- Software Development Kits (SDKs) — where applicable, in embedded third-party content.
11. Children's Data
The website is not directed at children below the age of 18 years. We do not knowingly use cookies to profile or track children without verifiable consent of a parent or legal guardian, in accordance with Section 9 of the DPDP Act, 2023.
12. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in law, or operational requirements. The updated version will be posted on this page with a revised effective date. Please review this Policy periodically.
13. Grievance Officer
In accordance with the Information Technology Act, 2000, the SPDI Rules, the Intermediary Guidelines, and the DPDP Act, the contact details of our Grievance Officer are provided below. Complaints will be acknowledged within twenty-four (24) hours and resolved within fifteen (15) days of receipt.
14. Contact Us
For any queries about this Cookie Policy or how we use cookies:
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